![]() ![]() Hotswitching: removing the commercial break when one program ends and another begins, hooking the audience into watching the next program without the chance to change channel between programs.Tentpoling: having a well known series with a big audience permits the broadcaster to place two unknown series before and after it.Counterprogramming: it means transmitting a program of a different genre or which appeals to a different demographic, compared to programs broadcasted by the other networks.Stripping: typically used for television series, it consists in broadcasting each week on the same day at the same time an episode of the same series, in order to create a loyal and well-oriented audience.Dayparting: practice of dividing the day into several parts (from the early morning to the late night), during each of which a differend kind of program, most appropriate for that time, is aired.The following is a list of the major ones, but I will give a technical and brief explanation for only just a few of them: In this way, scheduling needs strategies. Sometimes it’s taken for granted, but so much in today’s world depends on what is broadcasted on television. ![]() So on it’s fundamental to understand people’s needs on this front, which is very particular since it concerns the cultural need of entertainment. The audience following the programs, and consequently the related advertisements screened during the so called commercials, allows the broadcaster and the program themselves to economically survive. The main goal is to give programs the best possible chance of attracting and retaing an audience. The mixing of all these ingredients creates the art of scheduling. It is a real challenge for those who are dealing with this: the skills required for that kind of job range over knowledges on economics, sociology, psicology, anthropology, communication and visual cultures, but a great passion for television makes the difference. Applied to the television context, scheduling (or Broadcast programming) means organizing television programs in a daily, weekly or season-long schedule. What does “ scheduling” mean in a context like this? In general terms, a schedule is a procedural plan that indicates the time and sequence of each operation. I would not be repetitive, but the point is that design means also scheduling television! Among the various features of Television explored until now, the word “ schedule” has assumed a great relevance, being one of the main reason behind my statement “ television is design”. The purpose of this project, called “ Televisionally”, was, and still is, to discover if television is an expression of design. ![]()
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